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Pelican Grand Beach – Fort Lauderdale, FL

December 30, 2011 By Sam Trotter 1 Comment

Pelican Grand Beach

The Pelican Grand Beach was acquired in partnership with with Urbana Realty of Atlanta who brought in Boutique Hospitality Management.  Once a Best Western, the hotel was repositioned as a four star upscale beach resort but was unable to increase revenues and NOI as anticipated.  After the takeover the results were almost immediate.

Banquets

Increasing the banquet business was a major part of the business strategy employed by BHM.  Having an excellent space and picturesque location coupled with the right team and marketing enabled the property to book its weekend business months in advance.  This brought in room nights, food and beverage revenue and increased exposure to the property.

Pelican Grand Beach Resort houses 156 guestrooms within an 11-story building and a six-story building. The 106 rooms have balconies and offer views of either the beach or the intracoastal waterway.

 

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Filed Under: Hotel Portfolio, Resorts Tagged With: beach, Boutique, fort lauderdale, Hotel, management, pelican, portfolio, reposition, resort

About Sam Trotter

Samuel Trotter is Director of Development and eCommerce for Boutique Hospitality Management. Trotter also writes for hotelnewsnow.com on how technology is impacting hotels, usually from an ecommerce perspective. Trotter came to know Keith Space from his time working for The Angler's Boutique Resort in South Beach. The property was hugely successful, jump starting his career. Trotter writes and speaks on eCommerce and hotel investment and is a major player of the BHM team. Continue the conversation with Trotter on Twitter @Sammy_Miami.

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