The Pelican Grand Beach was acquired in partnership with with Urbana Realty of Atlanta who brought in Boutique Hospitality Management. Once a Best Western, the hotel was repositioned as a four star upscale beach resort but was unable to increase revenues and NOI as anticipated. After the takeover the results were almost immediate.
Increasing the banquet business was a major part of the business strategy employed by BHM. Having an excellent space and picturesque location coupled with the right team and marketing enabled the property to book its weekend business months in advance. This brought in room nights, food and beverage revenue and increased exposure to the property.
Pelican Grand Beach Resort houses 156 guestrooms within an 11-story building and a six-story building. The 106 rooms have balconies and offer views of either the beach or the intracoastal waterway.
Leave a Reply