During our re-branding consulting work for The Beach Retreat, we invested a lot of time and energy into the new logo. Several weeks had passed by, dozens of tweaks to reflect the vision we wanted to move forward and then the unthinkable happened… we spotted almost the exact same logo.
While creating any logo that reflects the natural environment, of course you run the risk of finding something similar to our own, but you have to see the similarity to believe this!
So it is back to the drawing board for our team. A new logo is currently in development and it is already looking fantastic. We look forward to updating this later with our final version!
As promised, the Tahoe Beach Retreat Website is live along with the new logo. You can see we went a completely different direction. What do you think? Do you like the new one more?
By: Samuel Trotter
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