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Artmore Hotel – Midtown | Atlanta, Georgia

January 23, 2013 By Sam Trotter 2 Comments

Artmore Hotel's Courtyard

The Artmore Hotel is a distinctive Midtown Atlanta Hotel that completely bucks the trend of the corporate hotel in Atlanta.  Boutique Hospitality along with Jamestown properties took over the former Granada Suites Best Western Hotel with the vision of turning it into a small, yet upscale boutique hotel.

Located one stop down from the Midtown Marta stop, the development was deemed “impossible” to outsiders.  The location wasn’t right, the concept didn’t work for Atlanta and most certainly it was doomed to fail.  Despite “the impossible”, the Artmore is a profitable and beloved Midtown landmark.  Competing against hotels like The Residence Inn, The Indigo, The W, The Courtyard by Marriott and many others BHM has managed to match REVpar (Revenue Per Available Room is a key benchmark which levels the playing field by evaluating revenue on a per room basis as opposed to the entire property) penetration with its competitive set or better.

The Artmore is a blend of excellent Southern Hospitality, coupled with high design and throwbacks to historic pop culture.  Every room is turned on to the Turner Classic Movie channel and features Artwork displaying Marilyn Monroe, the Beatles, Brigette Bardot and many others.

Studio + Lounge
Interior of a Typical Artmore Hotel Room
Artmore Hotel's Courtyard
AMP_Artmore_Vision_065_web2 (2)
Artmore Courtyard Party
Artmore Hotel Exterior Facade
Typical Artmore Hotel Bedroom

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Filed Under: Hotel Portfolio Tagged With: art, Artmore Hotel, atlanta, Boutique, downtown, Hotel, midtown

About Sam Trotter

Samuel Trotter is Director of Development and eCommerce for Boutique Hospitality Management. Trotter also writes for hotelnewsnow.com on how technology is impacting hotels, usually from an ecommerce perspective. Trotter came to know Keith Space from his time working for The Angler's Boutique Resort in South Beach. The property was hugely successful, jump starting his career. Trotter writes and speaks on eCommerce and hotel investment and is a major player of the BHM team. Continue the conversation with Trotter on Twitter @Sammy_Miami.

Comments

  1. The Artmore Hotel (@ArtmoreHotel) says

    January 2, 2014 at 3:20 pm

    We are blushing 😉

    Reply

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